Mystery will get you anywhere.
There is a super cool campaign being run by a Dutch agency with an even cooler name (ACHTUNG! which is German for “attention.”) The idea is simple: would you trade your current car for a brand new Porsche without knowing what the Porsche is?
ACHTUNG! is betting that a lot of people will because of a stat that impressed them some time ago. Apparently, “40% of Panameras had been pre-ordered before the model had even hit the road.” Given the fervor of preorders that the Boxster provoked back in the late 90s, the anticipation for the Macan and the joyous reception of the new Targa by the faithful, we can believe it. Porsche owners, it seems, are a happy-go-lucky bunch who are serious about the brand.
What makes this blind trade so enticing is that it could be any new Porsche—Boxster, Cayman, 911, Cayenne, Panamera, Macan or even the 918 Hybrid. Yeah. We know. The 918 Hybrid is insane.
The game works like this: every two days since the beginning of the contest—March 3—ACHTUNG! will reveal a clue about the mystery model. However, the earlier you decide to trade, the greater your chance for winning. This will go on for three weeks until the winner is announced on March 31.
According to the agency, about 2,000 people signed up in the first hour of the game, so demand is high. Winning constitutes a clean trade; the agency takes ownership of your car, and you get the Porsche model outright.
It’s a pretty awesome idea, and once you watch the video above you’ll find yourself dialing your significant other to alert them to your plans. Just make sure you don’t leave anything valuable in your car before you give it if you win.
If you speak Dutch, you’re more than welcome to head over to the campaign’s page for more information and to see how much time remains.
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