As a company, you know you’re in the big leagues when you buy into a company and the world barely notices. Porsche SE, the Porsche family fund, recently made its first investment ever by taking a 10 percent stake in a company called Inrix. Ten percent cost $55 million and also bought a seat on […]
Archive | September, 2014
Baby Got Back: Your Guide to the Best Orthopedic Lumbar Support for Cars
In the classic TV show “Seinfeld”, George is acting like a cool guy. He brings a vintage American muscle car to impress a woman, and all is going well until she sees the front seat. “Is that your orthopedic back pillow?” “Maybe.” “Well is it or isn’t it” “…guess not.” That’s what we could call […]
How To GoPro: Awesome DIY Driving Video Camera Options
Ah, Mr. Spielberg, perched so daintily atop your E.T. money, we suspect that you never foresaw the rise of the GoPro camera. A manageable, smartphone-sized video camera capable of recording high-definition video while suction-cupped onto nearly any surface imaginable—Indiana Jones could have used one of these in the Temple of Doom, eh? Well, we’re not […]
Porsche Store in Manhattan Blends Vinyl Records with Racing
Pop-up! This instruction from Kunu, surfing instructor wunderkind from the film “Forgetting Sarah Marshall,” seems to have found a receptive ear in an unlikely source. Porsche has created a temporary store in the meatpacking district of New York City to introduce a new group of people to the historic brand. Present only for a few […]
Singer Porsches Offer Time Capsule With Modern Jolt
If you want to know how plugged in someone is to Porsche culture, ask what they think of Singer. Responses range from grunts of disapproval and condescending smiles of derision to gushing wishes to afford one and inquiries about the latest video. Singer separates the purists from the modernists, those who believe in original intent […]