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Porsche Store in Manhattan Blends Vinyl Records with Racing

Pop-up! This instruction from Kunu, surfing instructor wunderkind from the film “Forgetting Sarah Marshall,” seems to have found a receptive ear in an unlikely source. Porsche has created a temporary store in the meatpacking district of New York City to introduce a new group of people to the historic brand. Present only for a few […]

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Singer Porsches Offer Time Capsule With Modern Jolt

If you want to know how plugged in someone is to Porsche culture, ask what they think of Singer. Responses range from grunts of disapproval and condescending smiles of derision to gushing wishes to afford one and inquiries about the latest video. Singer separates the purists from the modernists, those who believe in original intent […]

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Why Do People Love Vintage Porsches So Much?

One of the biggest questions we get is why Porsche owners are so fanatical about the brand. Aside from upper echelon models of the 911 and 918, Porsches don’t have the horsepower and torque numbers that many people use to judge a car. Porsches use smaller engines, typically eschewing the power and size of a […]

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You’re Going Back to School, Charlie Brown!

Wah-wah-wah-wah-wah, wah-wah-wah-wah-wah-wah. For those of us without year-round school schedules, the advent of school is celebrated chiefly by parents who can finally be free of their offspring for a solid eight hours a day, and retailers who know that parents are so willing to jettison their kids that they’ll buy nearly anything to ease along […]

CEO Matthias Mueller, left, and brand ambassador Maria Sharapova. // Photo: AFP/Getty Images

As Porsche Considers More Models, What’s the Magic Number?

Family meeting, y’all, family meeting. We’ve called this meeting because the newsgrind of the Internet is batting around the increasing quantity of Porsche’s models, and rather than ignore it, we wanted to get some conversation going about the future. We’ve made some guacamole so we’ll be comfortable on our end. Porsche has six production models—technically […]

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