We use our smartphones a lot. Checking email, texting friends, scheduling time together—these are just a few of the many ways that technology is improving our lives. Our cars, too, are offering more technologies to keep up with the times. But one of the big challenges that technology faces is security. 2014 will likely be […]
As a company, you know you’re in the big leagues when you buy into a company and the world barely notices. Porsche SE, the Porsche family fund, recently made its first investment ever by taking a 10 percent stake in a company called Inrix. Ten percent cost $55 million and also bought a seat on […]
Pop-up! This instruction from Kunu, surfing instructor wunderkind from the film “Forgetting Sarah Marshall,” seems to have found a receptive ear in an unlikely source. Porsche has created a temporary store in the meatpacking district of New York City to introduce a new group of people to the historic brand. Present only for a few […]
If you want to know how plugged in someone is to Porsche culture, ask what they think of Singer. Responses range from grunts of disapproval and condescending smiles of derision to gushing wishes to afford one and inquiries about the latest video. Singer separates the purists from the modernists, those who believe in original intent […]
Family meeting, y’all, family meeting. We’ve called this meeting because the newsgrind of the Internet is batting around the increasing quantity of Porsche’s models, and rather than ignore it, we wanted to get some conversation going about the future. We’ve made some guacamole so we’ll be comfortable on our end. Porsche has six production models—technically […]
