Photo: AutoCar
Ah, Goldilocks, you have so much to teach us. On the eve of the Macan’s arrival in the U.S., and 12 years after the debut of the Cayenne, a scantily-sourced article from the United Kingdom’s AutoCar magazine claims that Porsche is considering a sportier version of the Cayenne. The article offers one quote from an anonymous Porsche official:
“We have been considering launching a more sporting derivative of the Cayenne for some time now. The problem has been the production capacity at our Leipzig factory and the strong sales of the regular Cayenne.”
We know how it is, AutoCar. Buzzfeed gets all the good traffic, and the rest of us are out here fighting the bottom 1 percent of web clicks. We would hope that real news, if there is any in this article, would be sourced by actual officials who go on the record. Instead, we see a number of faceless verbs: “proposals are described as,” “Porsche insiders have confirmed,” “it is also understood that,” etc.
One aspect of AutoCar’s article makes especially less sense. The magazine says that the new Cayenne Coupe would cost 15-20 percent more than the current Cayenne. Given that the new Macan S—which is also basically a sportier version of the Cayenne—will start for about the same price as the Cayenne, why would a Cayenne Coupe get a special markup?
Presumably we’re talking about price points. A $60,000 Cayenne Coupe would fit between a $50k Macan S and $70k Macan S Turbo. But what of the Cayenne/Macan $50k matchup? It could be that a Cayenne Coupe could be a way to ease the Cayenne proper out to pasture.
Removing the Cayenne would help keep the market from being saturated, and free up production capacity, which is a concern, if the above quote can be relied upon. Still, it seems a rather haphazard way to determine a line-up. Time will tell.
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